Renowned beauty expert Ben Bennett started his career as a trend forecaster in the fashion industry. Utilizing that expertise, he moved his focus to the explosive beauty industry where he has been the creative force behind hundreds of innovative and exciting products. Retained by brands large and small, Ben has worked with such clients as Bath & Body Works, GAP, Limited Inc., PUREBEAUTY, and Morgans Hotel Group.

Known for his sharp eye and sense of style, Ben is one of the most respected and requested creative directors in the business. From consulting with celebrity makeup artists, directing photo shoots, to designing fragrances, Ben’s creativity has left an indelible mark on the beauty community.

After years of collaborating with the biggest talents in beauty, Ben felt compelled to create a space where all could have access to the insight, humor, and creative genius that these dynamic personalities have to offer. With this in mind, he began to conceptualize an exciting forum that celebrated the prolific imaginations behind the glamorous faces that grace the pages of magazines and walk the red carpet. So, in 2007, Ben founded WELOVEBEAUTY.com.

Known for (describe your signature "look"):
I believe in enhancing natural beauty, working with what you've got, and making the most of it. I believe in glossy hair, hazy eyes, and flushed cheeks. And, amazing skin...it's all about the skin.

Got my start in this business when:
I was five, sitting on the bathroom floor watching my mother "put her face on". It was our time everyday. Her vanity sink and her bathroom drawers were filled with product. She was a junkie. I remember thinking she must be the most beautiful woman in the world.

Proudest Beauty Moment:
It's always exciting to hear when celebrities love your products, but I'm most proud when I create something that's a big seller. Knowing that thousands of women around the country have purchased something that you've created is incredibly gratifying.

5 must-haves in your kit:
1. Prada Lip Balm: It's thick and goopy, but it stays on all day. I've got big lips. I've got to keep them in check.
2. Smashbox Compact AntiShine: It's a constant battle.
3. Fresh Sugar Blossom Hand Treatment: Hands are everything.
4. Bottles of water: I'm like a camel storing it for an extended trek.
5. Chocolate of some sort. I get cranky when I don't get my fix.

Describe your "beauty style":
casually polished

Dream makeover client:
Britney. Poor thing desperately needs my help.

My biggest beauty screw-up was:
My own? Well, there was "the perm" incident of 1986.

Beauty rule to live by:
Separate bathrooms. Maintain
the mystery. He doesn't need to see you shaving your pits, picking your face, or spraying yourself down with bronzer. Lock the door.

My theme song would be:
Bust A Move by Young MC

Top 3 people on speed dial (or the last person you called):
1. My Better Half- "I'm on my way home. I swear."
2. Kate- "Get your butt out of bed and let's go to the gym."
3. 411- "I'm useless without you."

My favorite pair of shoes are:
Chuck Taylor- HiTops...a classic with tons of styles for $35 a pair. It's so easy being a boy.

What is your favorite new product on the market right now? Why?
Read the blog! There are far too many to name, I love so much. But I'll tell you the best thing around the corner is what I'm working on in the lab right now. It's exciting.